5 Steps for Staring Your Mobile Marketing Strategy

A great article was published today by Jamie Turner on Social Media Examiner called 5 Simple Steps to Getting Started with Mobile Marketing.


We’ve all heard the pitch: Everyone leaves their house with

  1. Wallet
  2. Keys
  3. Cellphone


And more and more people are converting to smartphones.  So, yes, you do want to have a mobile marketing strategy.

Jamie’s list started with, what I think, might be the last and that’s having an optimized website for mobile phones.  I believe number 2, Claiming your business no location based platforms is the most important item.

You should claim your business on location-based platforms like Foursquare,Gowalla and Facebook Places, especially if you have a brick-and-mortar location.

Claiming your business just means that you’re raising your hand to these services and saying, “I’m an official representative of XYZ business and want to be listed on your platform.” Claiming your business is similar to calling up the phone company to get a free listing in the Yellow Pages, only now you’re reaching out to these location-based services instead of Ma Bell.

Once you’ve claimed your business, you can start using these platforms to run mobile promotions. For example, Chili’s ran a promotion where everyone who “checked in” to their locations using Foursquare got free cheese dip.

Better still, Chili’s improved on the promotion by making it so that anybody who checked in at another store within 200 yards of Chili’s got the same offer. Yup, you heard right—if you checked in at the florist next door, you got a digital coupon for free cheese dip at the Chili’s a few steps away. Brilliant!


Absolutely.  I love getting coupons for loyalty.  My nail salon gives me extra long hand massages because I keep coming back.

Number 3 I do agree with.  You should immerse yourself in the technology:

You can’t fully understand mobile marketing until you use mobile marketing. So when you get through reading this article, grab your smartphone and mess around with it—check in on Foursquare, buy some shoes using the Zappos app, do a voice search using Google Voice Search—just get comfortable with all your smartphone’s nooks and crannies.

You know your customers best.  What are they going to want?  What did you like or hate?

Number five is related.  It’s Scan a QR code.  And to me, that’s all a part of mobile marketing.  Did you find it easy or difficult?  Light and glare really make a big difference.  I’ve seen QR codes on buildings for people to scan if they want to see more information about renting the space.  I’ve seen QR codes all over magalogs for more information about an item you see in the magalog.  And it’s fun!  I’m looking forward to when the technology gets a little more advanced.  When I go back into the QR Reader, it takes a bit to find my search history.

Number four is essential:

#4: Run a mobile ad campaign.

A mobile ad campaign is great for all kinds of companies, but particularly good for companies that have brick-and-mortar locations. After all, if you own a restaurant, wouldn’t you want to have an ad pop up when someone searches for “restaurants near my house”?


ABT.  Always Be Testing.  Find out what works and what doesn’t.  Plus, this could be a great way to bring in new customers.

What would you be most comfortable with to start out?  Please leave a message in the comments.



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